Keep the character.
Good denim gets better with care. These simple habits help your jeans keep their shape, colour and finish for longer. Always follow the care label on the individual garment first.
01
Wash less often
Denim does not need to be washed after every wear. Fewer washes help preserve colour, texture and fit.
02
Turn inside out
Before washing, turn jeans inside out to reduce fading and protect surface details.
03
Use cold water
Cold water is gentler on denim and helps reduce shrinkage and colour loss.
04
Air dry when possible
Lay flat or hang to dry. High heat can shrink denim and weaken stretch fibres.
Recommended washing steps
- Close zippers and buttons before washing.
- Wash dark denim separately the first few times to reduce colour transfer.
- Use mild detergent and avoid bleach.
- Choose a gentle cycle when machine washing.
- Reshape the jeans while damp and air dry away from direct sunlight.
Care for different denim types
- Dark denim: wash inside out and separately to protect colour.
- Stretch denim: avoid high heat to help the fabric keep its recovery.
- Distressed denim: use a laundry bag or gentle cycle to protect rips and details.
- Light denim: spot clean when possible and avoid washing with dark garments.
